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IMBA - Course Description

Core MBA Desciplines

Introduction to Behavioral Sciences

The behavioral sciences in general and psychology in particular focus on the study of human behavior. A view shared by these fields of inquiry is that human beings are social creatures, so the social environment is a critical factor in determining individual behavior in many aspects of life, including organizations. With this idea in mind, this course focuses on some of the basic social processes that social psychologists have identified as guiding people’s behavior. The course stresses those aspects that are relevant to organizations in general and managers more specifically.

Organizational Behavior

The purpose of this course is to provide you with a solid understanding of the key concepts and latest thinking in international organizational behavior and Management - The course offers a managerial and organizational framework within an international context. It focuses on the structural issues and human behavior in organizations of various natures. The content of the course will explore four layers of operation - the individual, the team, the organization, and the culture.

Human Resources Management

The objective of the course is to provide a strategic framework for understanding human resources management in its organizational context. The course will present an integrative approach to human resources, emphasizing the strategic approach to its management. The course seeks to provide students with a good understanding of the various contingencies and alternatives facing managers in designing integrated human resource systems that are congruent with the organizational environment and its business strategy.

Marketing Management

The aim of this course is to help students understand the principles of marketing and their application in real-world business situations. The course starts by providing a customer orientation and tools to understand the marketplace. We then introduce the main tools in the marketing mix: products, pricing, marketing communications, distribution and customer service. The course ends with an overview of marketing strategies and marketing planning. The course will focus mainly on local and global B2C marketing for consumer goods. The course will be taught through a combination of frontal lectures, case analyses and class discussions.

Managerial Economics

Gives students a basic understanding of the operations of competitive and non-competitive markets, including international trade markets and mechanisms. The course examines the economic behavior of importers, exporters, consumers, producers, and government. Policy issues examined include taxes, price controls, tariffs, and subsidies.

Corporate and International Finance

There are three major objectives of the corporate finance program. First, the course aims to provide students with a conceptual and theoretical framework for understanding corporate finance. Second, through the use of assignments and case studies, students will develop an understanding of the practical aspects of corporate financial management and the relationship between theory and practice. By the time the course ends, students will have been exposed to the three central issues in modern corporate finance: the overall valuation process, the investment decision, and the financing decision. Finally, the course lays the necessary foundation for the course on financial investments that is offered in the more advanced stages of the MBA program. The purpose of International Finance is to acquire familiarity with the dynamics of exchange rates, foreign investment and foreign trade.

Financial and Managerial Accounting

This course deals with the structure and information content of the three principal financial statements of profit-oriented companies: the income statement, balance sheet and statement of cash flows. It develops skills in how to use accounting information to analyze the performance and financial condition of a company.  Students with no prior background in accounting may complete a programmed instruction in the mechanics of double-entry accounting at the start of the course. Managerial Accounting has been designed to provide users of accounting information with the skills necessary to appraise and manage a business. The course will cover several current accounting topics to provide an understanding of how managers within an organization use accounting information in order to plan operations, control activities, and make decisions. Topics covered in this course include Product Costing Methods, Cost Behavior Analysis, and Budgeting. Students who plan to concentrate in accounting will get the necessary foundation to pursue additional accounting courses, while non-accounting majors will benefit from an overview of the accounting system.

Financial Statements analysis

Financial Statement Analysis is designed to prepare you to analyze, interpret and use financial statements effectively, both from the perspective of a general manager and an investor. A central theme is “value creation” –how a manager can use financial statements to guide value-creating behavior and how investors can use financial statements to identify value-creating opportunities. The course will review and extend some of the financial accounting topics introduced in the previous course. It will also consider extensions and modifications to the accounting and financial (ratio) analyses developed in that course to achieve a value creation emphasis.

Management of Information Systems

Because information technology affects every aspect of a company’s activity, it can be difficult to manage and exploit. In the worst case, a large information system can fly out of control, and even bankrupt a company. In less extreme cases, the company does not get the full benefit of the technology, because at the highest level, it does not match the company’s strategy, or because a middle manager does not allocate the necessary resources, or because the lowest-level employee resists using the technology. There are many possible points of failure. The course has two goals: (1) When you face decisions that are overtly related to IT, we want you to be able to make better decisions that will increase the chances of success, and (2) When you are thinking about a business goal that is not obviously related to IT, we want you to be able to identify how IT management might help you achieve that goal.

Big Data, Social Media, Information and E-Business

Computerized networks have been harnessed to business and commercial ends for over 15 years by now. Electronic commerce (only one of the e-business modes) has acquired a central role in business activities within a very short period. No other technology or business method ascended so rapidly or became central so quickly.

Business Strategy

From a pedagogical perspective, this course is designed to help students integrate the functional courses such as accounting, finance, organizational behavior, marketing, information systems, and operations into a comprehensive framework. From a business practice perspective, the course focuses on multi-faceted problems typically faced by general managers such as chief executive officers and division heads when they formulate and implement a course of action. The goals of this course emphasize critical and conceptual thinking within a holistic framework of leading organizations in a global economy.

Statistics for Management

The course is designed to introduce MBA students to key concepts and procedures in descriptive and inferential statistics, and to develop their statistical reasoning skills. Students will acquire a set of data analysis tools useful in assisting managers in the process of evidence-based decision-making. By the end of the course students will be able to use appropriate numerical and graphical descriptive statistics, reason about the center and variability properties of distributions, understand and use standard normal distribution and standardized scores, appreciate the main sources of uncertainty in statistical inference from a sample (estimates) to a population (parameters), understand the logic of hypothesis testing and its applications, design and analyze basic linear statistical models, and use statistical modeling to analyze relationships among variables such as mean comparison, correlations and regression via a linear model.

International Business Negotiations

This course introduces you to the PON Harvard Method of Negotiation. Using a combination of short lectures, structured interactive exercises, case analyses, role-playing simulations, presentations by students of own negotiation experience and class discussions, this course provides a pragmatic and effective approach to reaching agreement and create value through negotiation.

Ethics West and East

The course objectives is to present students of business administration with various facets of ethical behavior in a business atmosphere, to foster their awareness and sensitivity to the possible ethical results of their decisions as managers and to provide them with the tools that will enable them to confront the need for moral self expression as a citizen and a member of society and community, facing the demands and opportunities of the competitive business environment of the new millennium.

Project management

The objectives are to understand the principles of project management in dynamic environments and increase awareness of context factors and the multidisciplinary and multicultural aspects of projects. The course will focus on the following subjects: approaches to project management, principles of project management in dynamic environments, planning and controlling projects under uncertainty, principles of project implementation, awareness of context factors including people and organizations, and the roles of team-work, communications, monitoring, and leadership.

 

INTERNATIONAL FOCUS

International Marketing

To be completed...

GeCoPolitics for Business

The objective of this course is to introduce students to GeCoPolitics, combining geopolitics and geo-economics. It incorporates the risks and opportunities of the actual business world that are engendered by both traditional geopolitics and by new globalization-born economic actors and factors. Exacerbated rivalries and wars in the Middle East and in Africa, oil prices collapse, jihadist and terrorist attacks in Europe, Africa and Asia, China's economic slowdown and decline of stock markets... In a world that is at once open, digital and complex, where the balance of power and global or regional equilibria seem more precarious, it is imperative to seek to hedge risks and seize the opportunities that exist.

International Strategy Business Game

The business game is a business simulation of the decision - making process in a firm that operates in a number of markets and in competitive conditions. The purpose of the game is to gain experience working as a senior management team. Experience includes making decisions, developing a business and marketing strategy and applying it in practice, while dealing with a competitive market and partial cooperation with competitors.

Global Entrepreneurship

This course will combine theory, background and analysis of what makes a successful entrepreneur in today’s global setting, along with a simulation of the entrepreneurial experience itself. During this course you will feel what it is like to be an entrepreneur! The simulation of a startup will challenge and enhance your creativity, ability to work with others, and to analyze, plan, and budget your own startup and then present and obtain funding in a global context. It will be fun, exciting and rewarding but also frustrating and infuriating.  It will test both your individualism and your ability to work as a team.

Culture, Economy and Business development in China

The objective of this course is to enable students to understand the problems, opportunities and challenges of doing business in China and in the Chinese market. China is currently one of the world's most attractive markets for companies and investors. However, the wide cultural gap and the unique rules and patterns by which it works create high barriers and many difficulties for foreigners. This course introduces the basic characteristics, structures, players and practices of this market in order to enable foreign business people to make more informed decisions about entering the Chinese market and doing business there.

Culture, Economy and Business development in Japan and Korea

The course is about one of the largest economies in the world, the first Asian nation to reach the level of Western industrialized nation in modern history. The history of this economy is full of dramatic events: emergence, imperialism, destruction, re-emergence, and shifts in industrial structure and crises. The specifics of the Japanese culture raise interesting issues concerning the relationship between efficiency and culture. The uniqueness of this culture makes working, communicating and negotiating with Japanese corporations particularly challenging. The course will also cover the economy of South Korea.

Culture, Economy and Business development in India

The course objectives are for participants to:

  1. Develop familiarity with India as a nation and as a market
  2. Understand peculiarities of Indian business organizations
  3. Comprehend the Indian business environment in terms of risks and returns
  4. Learn how to manage risk within constraints imposed by the regulatory environment
  5. Identify opportunities for profitable business ventures in India
  6. Rule out mistakes commonly committed by westerners that are unaware of India
  7. Communicate and negotiate better with Indians

 

REGIONAL SPECIALIZATION
(Students are required to chose only one specialization track)

SPECIALIZATION CHINA

Special Issues in Business in China

The objective of this course is to impart a comprehensive understanding of critical business-issues for students wishing to do business in or with China. It follows and completes the introductory courses on Asian and Chinese business.  The course examines the nature and development of the Chinese approach to the market economy and the problems and issues involved in conducting business in that country. Case studies are used to investigate how differences in cultures and business practices affect international business; special institutions in Asia; entry strategies by transnational firms; the differences in economic, social and political circumstances; and future economic prospects for China. The class is discussion-based and requires prior readings of materials.

Joint Seminar with ECNU (Shanghai)

In this seminar Israeli and Chinese MBA students work together in bi-national teams. Each team shall carry out an “MBA consulting project” commissioned by Israeli and/or Chinese firms, interested in cooperation with business/industrial partners in the other country. The projects include the collection of background material, interviewing relevant companies, data analysis, recommendations for cooperation, draft of strategy, report writing and oral presentation in which the commissioning company’s representative will be present. The projects will cover a broad array of management and marketing challenges and problems of companies already working in the other country’s market or seeking new cooperation.

Shanghai Study Trip

The study trip aim at:

  • Discover the Chinese view on Business in China by Chinese businesspeople and Chinese MBA lecturers and students
  • Have first-hand acquaintance with Chinese business units (SOEs and private firms) in various sectors (for example: industry, services, trade, etc) through visits to such companies
  • Get a better understanding of the role of government in business in China
  • Get exposure to different parameters of Chinese culture (food, arts, architecture and other typical Chinese contributions to world culture)
  • Make acquaintance with ECNU MBA students, teammates in the Joint Seminar Project

SPECIALIZATION INDIA

Joint Seminar with IMT

In this seminar Israeli and Indian MBA students work together in bi-national teams. Each team shall carry out an “MBA consulting project” commissioned by Israeli and/or Indian firms, interested in cooperation with business/industrial partners in the other country. The projects include the collection of background material, interviewing relevant companies, data analysis, recommendations for cooperation, draft of strategy, report writing and oral presentation in which the commissioning company’s representative will be present. The projects will cover a broad array of management and marketing challenges and problems of companies already working in the other country’s market or seeking new cooperation.

India Study Trip

The study trip aim at:

  • Discover the Indian view on Business in India by Indian businesspeople and Indian MBA lecturers and students
  • Have first-hand acquaintance with Indian business units in various sectors (for example: industry, services, trade, etc) through visits to such companies
  • Get a better understanding of the role of government in business in India
  • Get exposure to different parameters of Indian culture (food, arts, architecture and other typical Indian contributions to world culture)
  • Make acquaintance with IMT MBA students, team-mates in the Joint Seminar Project

 

(*) all courses and descriptions are subject to changes