Dr. Yoel Asseraf

Dr. Yoel Asseraf photoDr. Asseraf (PhD 2014, University of Haifa) is lecturer and head of the marketing and international business programs at Ruppin Academic Center, Israel. His research focuses on the intersection of strategy and international marketing. Recently, his research on ‘tug of war’ inside consumer minds has been published in the European Journal of Marketing (co-author with Prof. Aviv Shoham).

Previously, his research on strategic orientations and international marketing strategy has been published in the ‘Research Handbook on Export Marketing’ (Edward Elgar). Another paper on the role of consumer affinity in destination branding was published in the Journal of Destination Marketing and Management. Before joining the academia, Dr. Asseraf served as CEO and VP Marketing, managing business in Israel and USA.


  • 2008 – 2012  CEO, VAYA Pharma Division, Enzymotec (NASDAQ:ENZY)


  • 2006 – 2008  Division Manager, Mercedes-Benz Private Cars


  • 2005 – 2006  Director, P.O.C. Management Consulting


  • 1998 – 2005  VP Marketing, Dexcel Pharma (Dexxon)


  • 1996 – 1998  Product Manager, Strauss – Unilever




14 months





Thursday Afternoon
Friday Morning

Joint Seminar

Joint Seminar

With students
from China/India

Shanghai Study Trip

Study Trip


International MBA program
Faculty of Management, University of Haifa, Mt. Carmel, Haifa, Israel
Tel: 972-4-8288732 | Fax: 972-4-8249194 | Email: odanenber@univ.haifa.ac.il